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12 Nov, 2010

Beograd Bir Fest/Belgrade Beer Feast

— Autor kalicoka @ 15:04

Belgrade Beer FestTM je po prosečnoj poseti najveći muzičkifestival u Evropi. Za 5 dana koliko traje, Festival poseti preko 500.000 ljudi.Ovakvu posećenost Festival ima zahvaljujući svojim osnovnim principima – besplatnomulazu, raznovrsnom muzičkom programu i širokoj ponudi domaćih i inostranihpivskih brendova.

 

Belgrade Beer FestTM je osnovan 2003. godine. Za sedam godinapostojanja preko 3.000.000 posetilaca moglo je da vidi više od 350 besplatnihmuzičkih nastupa, degustira preko 70 brendova piva i učestvuje u brojnimdruštvenim kampanjama.

 

Festival je dobio mnogobrojnapriznanja. Među njima je preporuka britanskog lista the Independent, koji jeBelgrade Beer FestTM 2005.godine uvrstio među 20 svetskih događaja koje bi obavezno trebalo posetiti.Profesor Dennis Wilcox, u svojoj knjizi "PR Strategies and Tactics"koja se koristi na preko 350 univerziteta širom planete, naveo je Belgrade BeerFestTM kaopozitivan primer marketinga i PR kampanje. Povodom velike društvene kampanje"Biram da recikliram", čiji su ciljevi bili da se ojača ekološkasvest građana i kupe reciklažni kontejneri za beogradske škole, Festival je odmarketinškog časopisa "Taboo" dobio 2009. godine nagradu zamarketinški događaj godine.

 

Belgrade Beer FestTM se etablirao kao jedan od najznačajnijihsegmenata turističke ponude Srbije, te kao brend koji radi na promovisanjuzemlje i jačanju njenog imidža.

 

 

Belgrade Beer FestTM is with average number of visitors, thebiggets music festival in Europe. Within 5 days over 500,000 people werevisiting the Festival. The large number of visitors is mostly owing to thebasic festival principles – entrance free of charge,miscellaneous music program and wide range of foreign and domestic beer brands.

 

Belgrade Beer FestTM was founded in year 2003. During theseven years of its existance over 3,000,000 visitors enjoyed in over 350 musicperformances (free of charge), tasted over 70 beer brands and were able to takepart in numerous social campaigns.

 

Festival recieved numerousrecognitions. Among these recognitions is a recommendation of the Britishnewspaper The Independent placed the Belgrade Beer FestTM among 20 world events that should beseen. In addition to that, well known proffesor Dennis Wilcox, in his book"PR Strategies and Tactics", used at over 350 Universities all overthe world, presented Belgrade Beer FestTM as postitive example of marketing and PRcampaign. One of the last recognitions, Festival recieved in 2009 as themarketing event of the year. This recognition was given by expert marketingmagazine "Taboo", for a big social campaign "I choose to Recycle".The goals of the camapign were to build the ecological awareness in Serbia andto buy recycling containers for Belgrade elementary schools.

 

Festival is established asone of the most important segments in the Serbian tourist offer and as a brandwhich promotes our country and improves image of our country.

 

 

 Bina 2009..

 

 Jelen štand....

 

 Društvo....

 

 :)

 

 Gužva....

 

 Sve je tako lepo :).....

 

 Šta reći.... :)  

 


Komentari

  1. samo jos da ga nisu premestili na usce ... bilo bi savrseno :)))

    Autor Milica Mikic — 12 Nov 2010, 19:34

  2. Bas daje drugaciju sliku o dogadjaju.. ne umem ni sam da objasnim zasto (:

    Autor brajan — 14 Nov 2010, 14:53

  3. gordzs! :P

    Autor jovanaepo7909 — 14 Nov 2010, 17:52

  4. Bio sam na Beer Fest-u...Svaki dan... I super je bilo... :DD

    Autor Aleksandar — 16 Nov 2010, 15:09


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